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One interesting phenomenon we’ve noted since we opened the doors at ComFree Private Sales 12 years ago is the large number of former real estate agents who use our services rather than list their own home on the MLS.

We know because they tell us. ComFree offers two appointments with our clients. The first is to collect information about the home. The second is to train the homeseller on what will happen when his home hits the market, what to do when it does and when to call us or his lawyer. When the time comes to schedule this training session, the ex-agent will say: “Oh, I don’t need the training. I used to be a realtor. I know how everything works.”

What they know is that they will be further ahead to sell privately through ComFree than pay commission. They know they will walk away with more money in their pocket by staying off the MLS. That’s for the people who don’t know any better.

We’ve recently seen two interesting variations on this theme. In one, the ComFree consultant arrived at a home full of tension. The wife was an active realtor, while the husband was not. She wanted to put their house on the MLS; he refused. He said he thought it was ridiculous that agents wanted 6% (even though they would likely pay 3%) to list a home that will “sell itself.” The wife wasn’t happy, but she signed the ComFree agreement. She would have to explain to fellow agents why she was supporting the “enemy.” He prevailed. The home sold. They pocketed the entire proceeds of the sale.

On another occasion, the ComFree consultant arrived at an East Kildonan home to find that the young owner had been joined by her father, an agent.

RECENTLY SOLD WITH COMFREE

Beechtree Cres., St. Vital
List Price: $219,900
Sold For: $235,000
Saving in GST & commission: $14,805
(6% comm./GST)

He had advised his daughter that she would be better off using ComFree than the MLS. He was there to guide her through the process.

When those with the most intimate knowledge of the commission real estate system don’t use the MLS themselves or discourage those closest to them, it makes you think. It seems loving agents don’t let loved ones list on the MLS.

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The market remains active into June for ComFree sellers, with more than 66% of solds going for at or above their list price. Of that, 44.3% of ComFree sellers are receiving more than their asking price. With what is happening in the rest of Canada (outside of Saskatchewan), it’s anyone’s guess how long this market can last.


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